Image Credit Rebecca Douglas

I believe that each and every one of us is born with a talent that we are destined to use, for me its flowers and design. I adore flowers, the smell, the delicate petals and the wide array of colours and varieties. Flowers come armed with a super power, which is never failing to spread happiness wherever they are.

I am lucky to have had my Dad as a great role model. With him being an entrepreneur I couldn’t exactly escape from becoming one myself. My love for flowers and design coupled with my Dad’s influence led me to launch Joanne Truby Floral Design.

Although I wouldn’t say it was a straightforward journey from inception to flowers. My career actually started out in retail, specifically fashion and home ware.

While I worked in the retail industry I found myself continually drawing on my knack for colours and design. But I still had a yearning to do something more hands on as opposed to sitting at a computer all day, so much so that I later decided to take the plunge and enrolled on a FDA course in Floral Design and Events Management achieving a Distinction. I continued my studies gaining a First class BA honours degree from Greenwich University who partnered with the prestigious Covent Garden Academy of Flowers.

My love for flowers and design ‘grew’ more & more during my studies and it gives me great pleasure to be able to live out that passion through Joanne Truby Floral Design. I am often asked what my favourite flower is; which is difficult to answer as each season brings its own wonderful varieties! Although if pushed I would have to say Sweet Pea. Sweet Peas are available in my most favourite colours of blush pinks, peach and coral. I love its delicate ruffle shaped petals and the scent is just heavenly, I could literally stick my head in a bucket full of them & happily stay there all day!

I am very lucky to have an amazingly supportive partner, you will often find Steve (or Chief Work Experience – the title he has given himself!) helping me out & installing designs for our weddings and events, without him Joanne Truby Floral Design would not exist and I am so thankful for all that he does.

My style is abundant with a natural/country feel, I like to mix pretty colour combinations with an assortment of flowers & foliage’s to create different textures within my designs. I always bring my love and personal approach to each of our clients that we work with.